Brand Blue
BYU is known for its navy blue, BYU-Hawaii for its red, Pathway Worldwide for its orange-yellow, and Ensign College for its green. BYU-Idaho would like to be known for its light ultramarine blue. It is sometimes referred to as “Brand Blue” or 300 Blue, after its Pantone Color System designation.
Brand Colors
Combined with Brand Blue, we typically use black, white, and gray. Together we refer to these as the "BYU-Idaho Brand Colors."
Accent Colors
Use accent colors sparingly and pair them with the official brand colors. For some applications (i.e., web, mobile, and wayfinding) different or additional accent colors might be needed. In these cases, make sure to get permission through emailing urbranding@byui.edu.